The Start of Something Good for Becel

While the whole world is obsessed with all kinds of bizarre health trends, heart health is easily forgotten. Sure a 12-step health routine sounds glamorous, but you can just take simpler steps… like spreading some Becel on toast.

CREDITS

CREATIVE DIRECTOR: JORIS PHILIPPART

ART DIRECTOR: CARLOTA REAL

WRITER: ALFIE SOUTER

BRAND MANAGER: BEATRIZ LOPEZ CAMINO

BRAND DIRECTOR: TIFFANY BEARD

PRODUCER: IVA KLIPHUIS

PRODUCTION: DROOL

DIRECTOR: FREDDIE POWELL

DOP: NICO POULSEN

POST-PRODUCTION/VFX: Untold Studios

MUSIC/SFX: 750mph / Audentity

Special thanks to the incredible team at TBWA/NEBOKO and DROOL that turned a crazy thought into a full-blown film with more sets than seasons of Grey’s Anatomy 🤠